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  2. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Pathos can also be also used in credited medical journals, research and other academic pieces of writing. The goal is to appeal to the readers' emotion while maintaining the necessary requirements of the medical discourse community. Authors may do so, by using certain vocabulary to elicit an emotional response from the audience.

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.

  4. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...

  5. Visual rhetoric - Wikipedia

    en.wikipedia.org/wiki/Visual_rhetoric

    Ethos is the appeal to ethics or integrity. Pathos is the appeal to emotions; Logos is the appeal to logic or reason [26] These techniques are a technical skill learned and utilized by visual communication designer's today, such as in the field of advertising. Each of these methods of appeal have the ability to influence their audience in ...

  6. Propaganda through media - Wikipedia

    en.wikipedia.org/wiki/Propaganda_through_media

    One topic analyzed is the fact that ISIS post videos tailored to appeal to extremists: "they make these videos in a way to entice people who are vulnerable to extremist ways." [38] In 2017, the New York Times reported the release of a North Korean propaganda video on YouTube. The video was "mainly depicting a United States aircraft carrier and ...

  7. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    A Latin phrase that has come to mean attacking one's opponent, as opposed to attacking their arguments. Ad nauseam This uses tireless repetition of an idea. An idea, especially a simple slogan, that is repeated enough times, may begin to be taken as the truth. This approach is more effective alongside the propagandist limiting or controlling ...

  8. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Coercion is a form of persuasion that uses aggressive threats and the provocation of fear and/or shame to influence a person's behavior. [9]: 37 Systematic persuasion is the process through which attitudes or beliefs are leveraged by appeals to logic and reason.

  9. Inventio - Wikipedia

    en.wikipedia.org/wiki/Inventio

    Pathos represents an appeal to the audience's emotions. [10] This appeal can be achieved by the use of metaphors, storytelling, or general passion. In order to appeal to an audience's emotions during the speech's delivery, the speaker must first take the audience's emotion into account during the early invention phase.