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Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension.
Brand extension is the system of employing a current brand name to enter a different product class. Having a strong brand equity allows for brand extension; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc ...
Download all attachments in a single zip file, or download individual attachments. While this is often a seamless process, you should also be aware of how to troubleshoot common errors. Emails with attachments can be identified with Attachment icon in the message preview from the inbox.
GED – Game Maker Extension Editable file as of version 7.0; GM6 – Game Maker Editable file as of version 6.x; GMD – Game Maker Editable file up to version 5.x; GMK – Game Maker Editable file as of version 7.0; GML – Game Maker Language script file; GO – Go source; H – C/C++ header file; HPP, HXX – C++ header file; HS – Haskell ...
Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as "prestige for the masses". The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses". [ 1 ]
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An open file format is a file format for storing digital data, defined by a published specification usually maintained by a standards organization, and which can be used and implemented by anyone. For example, an open format can be implemented by both proprietary and free and open source software , using the typical software licenses used by each.
File extension(s) [a] MIME type [b] Official name [c] Platform [d] Description .a, .ar application/x-archive Unix Archiver: Unix-like The traditional archive format on Unix-like systems, now used mainly for the creation of static libraries. .cpio application/x-cpio cpio: Unix-like RPM files