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Two years later, Pepsi's attempts to make Madonna a new Pepsi spokesperson ended with the infamous "Like a Prayer" incident when Madonna's video brought charges of anti-Catholicism to the company. In August 2002, Pepsi pulled a national, 30-second commercial featuring multiplatinum rapper Ludacris from the air after Fox's Bill O'Reilly called ...
Alan Pottasch changed and slightly tweaked Pepsi's slogan to "The Choice of a New Generation" in 1984. [1] The new theme was meant as a break from the past and show that Pepsi had something new to offer consumers, with an emphasis on music. [1] Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie, David Bowie, and Madonna.
Madonna’s two-minute, Joe Pytka-directed Pepsi commercial — a decidedly wholesome affair titled “Make a Wish,” depicting the pop singer watching old home movies and revisiting her ...
Madonna has thanked Pepsi for “finally realizing the genius” of their 1989 collaboration on a TV commercial that was yanked off the airwaves amid controversy, then re-released this Tuesday ...
Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated ...
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Suddenly, a sound simulating that of a scratched record is heard, and the commercial ends with the Pepsi logo and slogan. The commercial is actually a parody of another famous one from the 1970s produced by Pepsi's rival, Coca-Cola , in which a young boy meets football player "Mean" Joe Greene as he is leaving the field after a game.
Despite the original two-minute commercial reaching an estimated 250 million viewers in over 40 countries, Pepsi pulled the commercial in April 1989 and canceled its sponsorship contract with Madonna.