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Two years later, Pepsi's attempts to make Madonna a new Pepsi spokesperson ended with the infamous "Like a Prayer" incident when Madonna's video brought charges of anti-Catholicism to the company. In August 2002, Pepsi pulled a national, 30-second commercial featuring multiplatinum rapper Ludacris from the air after Fox's Bill O'Reilly called ...
Alan Pottasch changed and slightly tweaked Pepsi's slogan to "The Choice of a New Generation" in 1984. [1] The new theme was meant as a break from the past and show that Pepsi had something new to offer consumers, with an emphasis on music. [1] Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie, David Bowie, and Madonna.
Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated ...
Prolific commercial and music video director Joe Pytka, who directed the original Pepsi spot, tells Yahoo Entertainment that many people have reached out to him about the reimagining. "Some people ...
Madonna’s two-minute, Joe Pytka-directed Pepsi commercial — a decidedly wholesome affair titled “Make a Wish,” depicting the pop singer watching old home movies and revisiting her ...
Far and few supermodel moments are more iconic than Cindy Crawford’s 1992 Pepsi commercial. The hair flip! Those short shorts! That soda can! See Cindy Crawford's Best Beauty Looks of All Time.
At the height of the Cola Wars, marketer Sergio Zyman persuaded Coca-Cola executives to create and air commercials with Cosby praising Coke for being less sweet than Pepsi, [45] which was aired only in areas where sales of Pepsi were dominant. [45] One commercial from the series features Cosby "rubberfacing an icky frown" and describing Pepsi ...
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