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According to Jung, the development of a viable social persona is a vital part of adapting to, and preparing for, adult life in the external social world. [2] " A strong ego relates to the outside world through a flexible persona; identifications with a specific persona (doctor, scholar, artist, etc.) inhibits psychological development."
Alexander Lowen identified narcissists as having a true and a false, or superficial, self. The false self rests on the surface, as the self presented to the world. It stands in contrast to the true self, which resides behind the facade or image. This true self is the feeling self, but for the narcissist the feeling self must be hidden and denied.
The Benjamin Franklin effect, in other words, is the result of one's concept of self coming under attack. Every person develops a persona, and that persona persists because inconsistencies in one's personal narrative get rewritten, redacted, and misinterpreted. [1]
A persona (plural personae or personas) is a strategic mask of identity in public, [1] the public image of one's personality, the social role that one adopts, or simply a fictional character. [2] It is also considered "an intermediary between the individual and the institution."
Just like the anima and animus, the persona (derived from the Latin term for a mask, as would have been worn by actors) is another key concept in analytical psychology. It is the part of the personality which manages an individual's relations with society in the outside world and works the same way for both sexes.
"Masking" is the act of concealing one's true personality, as if behind a metaphorical, physical mask. In psychology and sociology, masking, also known as social camouflaging, is a defensive behavior in which an individual conceals their natural personality or behavior in response to social pressure, abuse, or harassment.
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In analytical psychology, the shadow (also known as ego-dystonic complex, repressed id, shadow aspect, or shadow archetype) is an unconscious aspect of the personality that does not correspond with the ego ideal, leading the ego to resist and project the shadow, creating conflict with it.