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Introduced to market on July 31, 1977, the brand formulation had 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called "Anheuser-Busch Natural Light." The brand was Anheuser-Busch's first widely-distributed light beer , followed by Michelob Light and Bud Light , introduced in 1978 and 1981, respectively.
The American lager or North American lager is a style of pale lager produced in the United States and Canada. Pale lagers originated in Europe in the mid-19th century and were brought to North America by German immigrants .
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. [1] The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired SABMiller in 2016. [2]
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. [1] [4] It was first produced in 1975. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bud Light.
In the UK, the introduction of a lower rate of beer duty for low-strength beer (of 2.8% ABV or less) in October 2011 [8] spurred many small brewers to revive old styles of small beer and create higher-hopped craft beers at the lower alcohol level to be able to lower the cost of their beer to consumers.
In response to plummeting Bud Light sales in the last week of April, parent company Anheuser-Busch InBev is reportedly offering every wholesaler employee a free case of beer.. The gesture, first ...
Anheuser-Busch InBev shares are down 3% over the past year, according to Yahoo Finance data, underperforming the S&P 500's 37% gain. Molson Coors shares are up slightly, while Boston Beer is down ...
Busch soon toured Europe, discovering the success of Bohemian lager, and introduced Budweiser beer (named after a beer brewed in the city of České Budějovice in Bohemia, known as Budweis in German) in 1876. [23] Anheuser-Busch, and its Budweiser beer, would go on to be the largest brewery and beer brand in the world. [23]
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