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Randy Burt, a managing director at AlixPartners who studies food and beverage, said functional drinks align with a decades-long shift consumers have been making toward healthier diets and habits.
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [ 1 ] [ 2 ] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks , ready-to-drink teas, kombucha , "smart" drinks , fortified fruit drinks, plant milks , and enhanced ...
Functional mushrooms are having a moment. We rounded up 10 adaptogenic coffees, teas, hot chocolates, and ready-to-drink beverages that should be on your radar.
The growing popularity of ethnic cuisines in the US, Europe, and Japan, coupled with rising demand for functional beverages in South Korea, is driving significant growth. The tamarind extract market is expected to experience significant growth in the coming years, driven by the rapid expansion of the global food and beverage sector.
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes , along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.
In 2009, in the United Kingdom, 60% of households regularly bought probiotic drinks. The market there is currently worth £164m per year. [5] Consumers are willing to pay for products that provide health benefits. [26] Activia products, that are considered as functional foods, are priced about two dollars higher than other yogurts.
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A functional food is a food claimed to have an additional function (often one related to health promotion or disease prevention) by adding new ingredients or more of existing ingredients. [1] The term may also apply to traits purposely bred into existing edible plants, such as purple or gold potatoes having increased anthocyanin or carotenoid ...