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NIL deal: $800,000 (or more) The Crimson Tide quarterback signed with Cash App and also did deals with trading card companies Leaf, Wild Card and Onyx -- before he ever started a game for Alabama.
After a unanimous Supreme Court ruling in June 2021, college athletes can earn money from NIL deals after recent legal changes and state laws recognized their right to profit from their personal ...
NIL value: $542,000. Now the leading non-alcoholic craft beer company, Athletic Brewing is claiming its stake and securing its spot in March Madness NIL deals by being the beer company that can ...
These figures include signing bonuses but exclude options, buyouts, and the endorsement deals. This list does not reflect the highest annual salaries or career earnings, only the top 100 largest contracts and thus is largely limited to athletes in team sports and auto racing.
John Ruiz and his company LifeWallet made national headlines in late April as they announced an $800,000 sponsorship deal with a University of Miami basketball player, Nijel Pack.
Several startups like ATHLYT have begun to connect advertisers with their student-athlete members shortly after the NCAA enacted their interim NIL policies. Grambling University signed what is believed to be one of the first NIL deals in 2022. [10] In July 2023, multiple bills were introduced by members of Congress to regulate NIL. [11] [12] [13]
The NBA salary cap is the limit to the total amount of money that National Basketball Association teams are allowed to pay their players. Like the other major professional sports leagues in North America, the NBA has a salary cap to control costs and benefit parity, defined by the league's collective bargaining agreement (CBA).
That much became obvious last week when K-State landed Illinois transfer Coleman Hawkins on a monster NIL deal that sources have confirmed is worth around $2 million.