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Lager is the term generally used in the UK for bottom-fermented beer. Despite the traditional English beer being ale, more than half of the current English market is now lager in the Pilsener and Export styles. These lighter coloured, bottom fermented beers first started gaining real popularity in England in the later part of the 20th century.
Cumberland Ale (4.0% abv) - The brewery's biggest selling ale.; Jennings Bitter (3.5% abv) - The original beer from the Jennings brewery in Cockermouth and the brewery's biggest seller in west Cumbria; since May 2019 this is now called Night Vision.
In 2016 a study showed around 1,700 breweries now operate in the UK, an increase of 8% on the previous year. [14] An increase in the popularity of low-alcohol beers has resulted in the emergence of new brands including Lucky Saint, a pale lager with 0.5% ABV introduced in 2018 which is now one of the most popular low-alcohol beers in the UK. [15]
The pale lager comes in two main variations: Brahma (4.3%) and Brahma Chopp (5%). The taste is described as "the classic mouthfeel of a lager beer, strong body flavor, neutral aroma," by Rate Beer .
From July to October, sales of beer decreased 0.5% in the UK, according to CGA, a data insights firm for food and drink businesses. Yet across the same period, sales of beer increased by 23.2% for ...
The biggest-selling title of the year was the comic book movie Deadpool & Wolverine, with sales of 561,917, more than 80% of which were digital. Video games saw a drop in revenue, from £4.8bn in ...
When Hawkstone Lager was released, it became the top-selling beer on Amazon. [12] In January 2022, Clarkson announced that the beer would be sold on draught in pubs in Oxfordshire. In 2024, Waitrose became the first supermarket chain to sell Hawkstone.
The beer is aimed at the premium end of the British and Irish lager market. [ 11 ] However, the overt Spanish branding of Madri has drawn criticism with Molson Coors accused of lacking authenticity and transparency with The Sunday Times describing Madri as "the biggest illusion in British brewing history."
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