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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label 'George at Asda' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer. [2]
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [96] This is marketed as quality fashion clothing at affordable prices.
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Women wearing contemporary outfits at a 2015 fashion show. The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, [1] and unisex 1990s-style elements influenced by grunge [2] [3] and skater fashions. [4]
The rah-rah (or ra-ra) skirt is a short flounced layered skirt that originated in cheerleading and became a popular fashion trend among teenage girls in the early 1980s. As such it marked, as the Oxford Dictionary noted, the first successful attempt to revive the miniskirt that had been introduced in the mid-1960s. [ 1 ]
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