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  2. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] , or freebies (count nouns), are used in marketing and sales. Often they are of the tchotchke type.

  3. Advertising Specialty Institute - Wikipedia

    en.wikipedia.org/wiki/Advertising_Specialty...

    The Advertising Specialty Institute (ASI) is a for-profit organization serving the advertising specialty industry, (which mainly creates and distributes promotional products). [1] Members of ASI include both manufacturers and suppliers of promotional merchandise as well as promotional product distributors.

  4. List of Burger King marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_Burger_King...

    The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so: (Chorus) Have it your way, have it your way! Have it your way at Burger King! Hold the pickles, hold the lettuce;

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  6. Promotional Products Association International - Wikipedia

    en.wikipedia.org/wiki/Promotional_Products...

    Mr. Bunting's publication and book on promotional products and their impact on business expansion had contributed to the recognition of the industry. [5] In 1914, trade shows became a part of the association's conventions, with 32 exhibitors present at the first event. In 1928, PPAI celebrated its 25th anniversary with more than 132 members.

  7. KFC advertising - Wikipedia

    en.wikipedia.org/wiki/KFC_advertising

    The "KFC" acronym logo was designed by Schechter & Luth of New York and was introduced in 1991, and the Colonel's face logo was switched from brown to blue ink. [41] Landor redesigned the logo in 1997, with a new image of the Colonel. The new Colonel image was more thinly lined, less cartoonish and a more realistic representation of Sanders.

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