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An audience in Tel Aviv, Israel, waiting to see the Batsheva Dance Company Audiences at the 2013 World Championships in Athletics in Moscow, Russia. An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [ 1 ] most audience theory is concerned with people’s relationship to various forms of media.
Lunsford has collaborated on researching the role of audience in composition theory and pedagogy. Lunsford, again with Ede, researched creating a common ground between addressed and invoked audiences and the idea that an elaborated view of audience must balance the creativity of the writer and the creativity of the reader. [2]
The audience motivations they were able to identify helped lay the groundwork for their research in 1972 and eventually uses and gratifications theory. [16] McQuail, Blumler and Joseph Brown suggested that the uses of different types of media could be grouped into 4 categories: diversion, personal relationships, personal identity, surveillance ...
It emphasizes the active role of the audience in constructing meaning and challenges the notion of a single, authoritative interpretation. By recognizing the multiplicity of meanings generated through audience reception and considering the influence of individual subjectivities and social contexts, reception theory helps shed light on the ...
Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture. [1] Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs.
Ted McGinley has been working on television shows and in films for more than four decades. His credits include the likes of “Happy Days,” “Married … with Children,” “Dynasty” and ...
Active audience theory is seen as a direct contrast to the Effects traditions, however, Jenny Kitzinger, professor of Communications at Cardiff University, argues against discounting the effect or influence media can have on an audience, acknowledging that an active audience does not mean that media effect or influence is not possible. [5]