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Buyer's remorse is an example of post-decision dissonance, where a person is stressed by a made decision and seeks to decrease their discomfort. [2] The buyer may change their behavior, their feelings, their knowledge about the world (what they thought the purchased item would be like), or even their knowledge of themselves. [3]
As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. [1] [2]
Such behavior involves gaining knowledge of the product, specifications and attributes, and furthermore creating attitudes that lead to the buyer's decision. [5] Similarly, dissonance [when defined as?]-reducing buying behavior occurs in the same situation, but instead with brands they see little differences between. [5]
The creation and establishment of psychological consistency allows the person affected with cognitive dissonance to lessen mental stress by actions that reduce the magnitude of the dissonance, realized either by changing with or by justifying against or by being indifferent to the existential contradiction that is inducing the mental stress. [14]
The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. Choice-supportive bias is potentially related to the aspect of cognitive dissonance explored by Jack Brehm (1956) as postdecisional dissonance. Within the context of cognitive dissonance, choice-supportive bias would be seen as reducing the ...
The feeling of responsibility causes cognitive dissonance when presented with large array situations. [5] In this situation, cognitive dissonance results when there is a mental difference between the choice made and the choice that should have been made.
The Getty Villa art museum is threatened by the flames of the wind-driven Palisades Fire in Pacific Palisades, California, Jan. 7, 2025. A fast-moving brushfire in a Los Angeles suburb burned ...
Consumers use a number of strategies to reduce post purchase dissonance. A typical strategy is to look to peers or significant others for validation of the purchase choice. Customers have always been led by the opinions of friends and family, but nowadays this is corroborated by social media likes, reviews, and testimonials.