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"The effect of purchase quantity and timing on variety-seeking behavior." Journal of Marketing Research (1990): 150-162. McAlister, Leigh, and Edgar Pessemier. "Variety seeking behavior: An interdisciplinary review." Journal of Consumer research 9, no. 3 (1982): 311-322. Kahn, Barbara E., and Alice M. Isen. "The influence of positive affect on ...
Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute. She is known for her work on retailing, consumer behaviour and variety seeking buying behavior. [1] [2] Her published works include The Grocery Revolution, a joint project with Barbara E ...
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
To attempt to persuade these consumers into habitual buying behavior, marketers will try to dominate shelf space, cut prices, or introduce new products. [5] If a low-involvement consumer continues to use variety-seeking behavior, brand loyalty is unlikely to be established.
The pandemic, the rise of new social media platforms, the formation of new streaming services and the passion of fan communities are just a few of the factors that all who work in entertainment ...
With the pandemic in media executives’ rearview mirrors, media trends are still emerging at the speed of sound, and this year’s Variety Entertainment Marketing Summit, presented by Deloitte ...
At Variety’s Entertainment Marketing Summit in Los Angeles, marketing pros came together to […] 10 Key Takeaways From Variety’s Entertainment Marketing Summit Skip to main content
For changing pace, people will shift purchasing behavior for familiar objects such as stores to access stimulation — this action named as variety seeking. Acquiring from purchasing behavior, the suboptimal level of stimulation leads customers to feel tedious after they simplify their decision procedure. As a result, they tend to enhance the ...