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Variety seeking or variety-seeking buying behavior describes consumers' desire to search for ... "A dynamic attribute satiation model of variety-seeking behavior ...
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
For changing pace, people will shift purchasing behavior for familiar objects such as stores to access stimulation — this action named as variety seeking. Acquiring from purchasing behavior, the suboptimal level of stimulation leads customers to feel tedious after they simplify their decision procedure. As a result, they tend to enhance the ...
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
To attempt to persuade these consumers into habitual buying behavior, marketers will try to dominate shelf space, cut prices, or introduce new products. [5] If a low-involvement consumer continues to use variety-seeking behavior, brand loyalty is unlikely to be established.
Despite a rapidly changing tech landscape, few investors are likely to dispute the assertion that Apple (NASDAQ: AAPL) stock will remain a long-term winner. While its artificial intelligence (AI ...
A Canadian woman allegedly attempted to smuggle 22 pounds of methamphetamine wrapped as Christmas presents through a New Zealand airport on Sunday, Dec. 8.
Notably, you can get up to 40% off designer clearance on brands like Burberry and Versace. Plus, Nordstrom cardmembers can earn 3X the points when they shop select sale items including beauty. You ...