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In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, originally as a means of measuring attitudes towards religion. Today it is used to measure attitudes towards a wide variety of issues.
It is when a Likert scale is symmetric and equidistant that it will behave more like an interval-level measurement. So while a Likert scale is indeed ordinal, if well presented it may nevertheless approximate an interval-level measurement. This can be beneficial since, if it was treated just as an ordinal scale, then some valuable information ...
The Wilson–Patterson Conservatism Scale (abbreviated W–P conservatism scale) [1] is a widely used survey instrument intended to measure respondents' political ideology in terms of liberalism and conservatism. It is named after Glenn Wilson and John Patterson, who developed the scale and first described it in a 1968 paper. [2]
The semantic differential is today one of the most widely used scales used in the measurement of attitudes. One of the reasons is the versatility of the items. The bipolar adjective pairs can be used for a wide variety of subjects, and as such the scale is called by some "the ever ready battery" of the attitude researcher. [14]
The Bogardus social distance scale is a cumulative scale (a Guttman scale), because agreement with any item implies agreement with all preceding items. Research by Bogardus first in 1925 and then repeated in 1946, 1956, and 1966 shows that the extent of social distancing in the US is decreasing slightly and fewer distinctions are being made ...
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences , particularly psychology , common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product .
From its first inclusion in 1964, "feeling thermometer scales have been quite popular to measure attitudes towards politicians, groups, and public figures," [9] thereby allowing for an expansion of the tool to reach wider audiences. Throughout the survey, participants are asked a variety of questions that aim to determine public opinions about ...
The Guttman scale is related to Rasch measurement; specifically, Rasch models bring the Guttman approach within a probabilistic framework. Constant sum scale – a respondent is given a constant sum of money, script, credits, or points and asked to allocate these to various items (example : If one had 100 Yen to spend on food products, how much ...
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