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  2. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Pathos can also be also used in credited medical journals, research and other academic pieces of writing. The goal is to appeal to the readers' emotion while maintaining the necessary requirements of the medical discourse community. Authors may do so, by using certain vocabulary to elicit an emotional response from the audience.

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos is most effective when the author or speaker demonstrates agreement with an underlying value of the reader or listener. In addition, the speaker may use pathos and fear to sway the audience. Pathos may also include appeals to audience imagination and hopes , done when the speaker paints a scenario of positive future results of following ...

  4. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing. Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience.

  5. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    pathos the use of emotional appeals to alter the audience's judgment through metaphor, amplification, storytelling, or presenting the topic in a way that evokes strong emotions in the audience logos the use of reasoning, either inductive or deductive, to construct an argument

  6. Rhetorical device - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_device

    In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.

  7. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    Politicians employ euphemisms, [11] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. . Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "publ

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  9. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Alliteration – the use of a series of two or more words beginning with the same letter. Amphiboly – a sentence that may be interpreted in more than one way due to ambiguous structure. Amplification – the act and the means of extending thoughts or statements to increase rhetorical effect, to add importance, or to make the most of a thought ...