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The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Business owners should understand who their customers are, their needs and how to reach them.
Marketers and advertisers make a distinction between the target audience for an advertising message and the target market for a product or brand. [74] By definition, the target audience is the intended audience for a given advertisement or message in a publication or broadcast medium, while the target market consists of all existing and ...
Audience targeting requires public relations professionals to have a deep understanding of the needs and desires of each audience segment they want to reach. Sometimes the interests of differing audiences and stakeholders common to a public relations effort necessitate the creation of several distinct but complementary messages.
It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...
Target marketing goes against the grain of mass marketing. It involves identifying and selecting specific segments for special attention. [2] Targeting, or the selection of a target market, is just one of the many decisions made by marketers and business analysts during the segmentation process. Examples of target markets used in practice ...
By categorizing the audience's motives for viewing a certain program, they aimed to understand any potential mass-media effects by classifying viewers according to their needs. [7] The audience motivations they were able to identify helped lay the groundwork for their research in 1972 and eventually uses and gratifications theory. [ 16 ]
Key to creating an effective and useful frame of reference is the communicator's ability to understand its target market's perceptions of what they are being marketed. F.O.R. must evolve with changing attitudes or beliefs of consumers. What is less important now may increase in importance in the future due to shifts in consumer values and ...