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2. Helena Rubinstein - Wikipedia

   en.wikipedia.org/wiki/Helena_Rubinstein

   Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.

3. Cosmetics in the 1920s - Wikipedia

   en.wikipedia.org/wiki/Cosmetics_in_the_1920s

   Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [ 3 ] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick.

4. Face washing - Wikipedia

   en.wikipedia.org/wiki/Face_washing

   In humans, 4 main skin types were identified by Helena Rubinstein in the 1900s, and a variety of face washing products started to arise respective to the needs of each skin type. A person's skincare routine can employ different face washing products and techniques according to their needs.

5. History of cosmetics - Wikipedia

   en.wikipedia.org/wiki/History_of_cosmetics

   Helena Rubinstein was Bara's makeup artist; she created mascara for the actress, relying on her experiments with kohl. [42] Others who saw the opportunity for the mass-market of cosmetics during this time were Max Factor Sr. and Elizabeth Arden. Many of the present day makeup manufacturers were established during the 1920s and 1930s.

6. Merle Norman Cosmetics - Wikipedia

   en.wikipedia.org/wiki/Merle_Norman_Cosmetics

   Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.

7. The best skin care routine for your 50s, according to ... - AOL

   www.aol.com/lifestyle/best-skin-care-routine-for...

   Start your skin care routine with a gentle, hydrating facial cleanser like CeraVe's Hydrating Facial Cleanser, which was recommended by several experts I spoke with. Because skin undergoes many ...