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Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.
Clinique's projection of an image of scientific authority using immaculate make-up counters attended by white-coated employees was representative. [30] Business structures were also in flux. Revlon acquired smaller cosmetics firms, while Max Factor, Elizabeth Arden, and Helena Rubenstein were purchased by larger conglomerates.
Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [3] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick. [3]
Helena Rubinstein was Bara's makeup artist; she created mascara for the actress, relying on her experiments with kohl. [42] Others who saw the opportunity for the mass-market of cosmetics during this time were Max Factor Sr. and Elizabeth Arden. Many of the present day makeup manufacturers were established during the 1920s and 1930s.
The packaging on Helena Rubenstein’s beauty advent calendar channels the New York City skyline. This calendar comes with a mission to “deliver a prestigious routine through 12 closed drawers ...
Her first book, published in 2003, was War Paint and is a dual biography of make-up pioneers Elizabeth Arden and Helena Rubinstein and their professional rivalry. [3] [4] The book was adapted into a Broadway musical. [5]
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914 Williams Ave, Columbus, OH · Directions · (614) 545-3190