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In order to sell under the Worx brand name, the company decided to employ direct response marketing including the use of infomercials. The Worx GT electric trimmer was the first Positec product to be sold using an infomercial in the United States in early 2007. By the end of that year, the company had sold 313,000 Worx GT units. [8] [10]
Positec produces, distributes, and sells products under two major brand names: WORX and Rockwell Tools. WORX is a line of lawn and garden equipment that includes products like lawn trimmers, lawn mowers, chainsaws, leaf blowers, yard carts, and accessories.
Other products sold under the Oregon brand include: chain saw bar, sprocket, lawn mower blades, and string trimmer string. In addition, the Oregon brand sells several battery-powered and corded electric lawn and garden tools aimed at DIY consumers. These products include lawn mowers, chainsaws, string trimmers, and leaf blowers.
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O’Reilly Automotive, Inc., doing business as O’Reilly Auto Parts, is an American auto parts retailer that provides automotive aftermarket parts, tools, supplies, equipment, and accessories to professional service providers and do-it-yourself customers. Founded in 1957 by the O’Reilly family, the company operates more than 6,000 stores in ...
String trimmers powered by an internal combustion engine have the engine on the opposite end of the shaft from the cutting head, while electric string trimmers typically have an electric motor in the cutting head, but there are other arrangements, such as where the trimmer is connected to heavy machinery and powered by a hydraulic motor.
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