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DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. [2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California. [3] DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2]
Damon Way. Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded DC Shoes [1] [2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. [3]
Danny was the first pro skateboarder for DC Shoes when the brand was founded in 1994. In the first advertisement for his first pro model shoe, Way stood still because he suffered a neck injury while surfing. DC removed Way from their skateboard team in November 2023.
Dyrdek also founded his own skateboard accessory company, Orion Trucks, at age 17. [12] By 1995, Dyrdek was competing at events and performing at exhibitions throughout North America, Europe, Asia, and Australia. [10] Around that time, Droors Clothing, which later became known as DC Shoes, began sponsoring Dyrdek.
In 2005, Block, along with his DC Shoes associates, participated in the Gumball 3000 Rally. For the event, they sent out three modified 2004 Subaru WRX STis sponsored by DC Shoes. [63] [64] In 2006, Block competed in the One Lap of America competition along with Brian Scotto. They were teamed up in a 2006 Subaru WRX STi and finished forty-fifth ...
The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. [4] In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.
Williams filmed a full part that appeared in the 1999 Chocolate Tour video and released a signature model shoe with DC in 2000. [7] [8] Williams appeared in the 2003 DC Shoes video The DC Video prior to commencing his own company with the assistance of his business partner, Eli Soto, who had collaborated with Williams on the Gold Wheels brand. [9]
Not long afterwards, Carroll left DC Shoes in 1999 along with Girl Skateboards team member and founder Rick Howard and they started the shoe company, Lakai. Carroll is globally known for his skating at the Embarcadero plaza (also known as Justin Herman Plaza), in San Francisco , U.S. [ 3 ] As of 2012, the area continues to be a popular location ...