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A management information system (MIS) is an information system [1] used for decision-making, and for the coordination, control, analysis, and visualization of information in an organization. The study of the management information systems involves people, processes and technology in an organizational context.
Communication and management are closely linked together. Since communication is the process of information exchange of two or people and management includes managers that gives out information to their people. Moreover, communication and management go hand in hand. [1] It is the way to extend control; the fundamental component of project ...
Control is checking current performance against pre-determined standards contained in the plans, with a view to ensuring adequate progress and satisfactory performance. According to Harold Koontz: Controlling is the measurement and correction of performance to make sure that enterprise objectives and the plans devised to attain them are ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Marketing research is a systematic process of analyzing data that involves conducting research to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from ...
Marketing Research. Marketing Information System. 1.Emphasis is on handling external information 1.It handles both internal and external data. 2.It is concerned with solving problems. 2. It is concerned with preventing as well as solving problems. 3.It operates in a fragmented fashion – on a project-to-project basis.
Marketing management often implies market research and marketing research to perform a primary analysis. For this, a variety of techniques are implemented. Some of the most common ones include: Qualitative marketing research, such as focus groups and various types of interviews; Quantitative marketing research, such as statistical surveys
Organizing: Defines the group's functions, establish relationships and defining authority and responsibility; Staffing: Recruitment or placement and selection or training takes place for the development of members in the firm; Directing: Gives direction to the employees; Controlling: Involves ensuring that performance does not deviate from ...