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In March 2004, Sports Direct acquired outdoor gear manufacturer Karrimor for a reported £5 million. [54] In August 2005, Sports Direct took a £9 million stake and signed a lucrative long-term deal in with troubled brand Umbro, [55] which was subsequently sold to Nike. [56] [57] In 2006, Sports Direct acquired Kangol for an estimated £12 ...
Sweatshop is a chain of running equipment shops in the United Kingdom with 12 branches (as of March 2018) and an online shop. [1] It was founded by runner Chris Brasher in 1971, with the first shop in Teddington. Its original name was Chris Brasher's Sporting Emporium, and changed to Sweatshop in 1978. In 2014 Sports Direct became a major share ...
Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
In the 1990s, Lonsdale expanded to new markets in Europe, and by 1998, the brand had expanded to Australia. In 2002 it was acquired by Sports Direct. Lonsdale sponsorship on the jerseys of German football club Roter Stern Leipzig, March 2014. During the 2005–06 English football season, Lonsdale was the kit provider for Blackburn Rovers ...
Carlton Sports is a British sports equipment brand, focused on badminton and table tennis. Originally established in 1946, Carlton is currently part of the Frasers Group (formerly, "Sports Direct International"). [1] Badminton equipment by Carlton include rackets, shuttlecocks, sportswear, athletic shoes, and bags.
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Eleven Sports first launched in Belgium and Luxembourg in 2015 with a linear and OTT service. [1] In February 2016, Eleven Sports acquired Polish rights to Formula One. In July 2016, Eleven Sports acquired rights to the English Premier League in Taiwan. Both of the properties were marketed by Radrizzani's sister company MP & Silva. [2] [3]