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From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category. Line extension occurs when the company lengthens its ...
Stretch wrap or stretch film, sometimes known as pallet wrap, is a highly stretchable plastic film that is wrapped around items. The elastic recovery keeps the items tightly bound. The elastic recovery keeps the items tightly bound.
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Learn how muscle memory works, how long it takes to develop, and why it’s crucial for fitness. Plus, tips to train smarter and build strength and muscle faster.
When you buy a bottle of vitamins from a nutrition store, you’ll probably notice a best-by date on the bottom of the jar. But that inscribed number isn’t a hard-and-fast rule—there is some ...
Artificial nails, also known as fake nails, false nails, acrylic nails, press ons, nail extensions or nail enhancements, are extensions placed over fingernails as fashion accessories. Many artificial nail designs attempt to mimic the appearance of real fingernails as closely as possible, while others may deliberately stray in favor of an ...
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