enow.com Web Search

Search results

1. Results from the WOW.Com Content Network

2. Crossing the Chasm - Wikipedia

   en.wikipedia.org/wiki/Crossing_the_Chasm

   Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.

3. Category:Marketing books - Wikipedia

   en.wikipedia.org/wiki/Category:Marketing_books

   Pages in category "Marketing books" The following 20 pages are in this category, out of 20 total. This list may not reflect recent changes. B. The Big Moo;

4. Blue Ocean Strategy - Wikipedia

   en.wikipedia.org/wiki/Blue_Ocean_Strategy

   Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition ...

5. Philip Kotler - Wikipedia

   en.wikipedia.org/wiki/Philip_Kotler

   Kotler has also written books on such subjects as corporate social responsibility, education, environment, government marketing, healthcare, hospitality, innovation, museums, performing arts, place marketing, poverty alleviation, professional services, religious institutions, tourism, capitalism, and democracy. He was invited to be the first ...

6. Sales & Marketing Executives International - Wikipedia

   en.wikipedia.org/wiki/Sales_&_Marketing...

   In 1984, Sales & Marketing Executives International, Inc. (SMEI) established sales certification and marketing certification programs for professionals to complete in order to be able to use its professional designations. Certified Marketing Executive – CME For marketing managers and top level executives. Certified Sales Executive – CSE

7. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Marketing is the act of ... This concept originated from Adam Smith's book The Wealth of Nations ... B2B purchasing is a formal process done by professional buyers ...

8. AOL Mail

   mail.aol.com

   Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

9. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   The text-book, Market Research and Analysis by Lyndon O. Brown (1937) became one of the popular textbooks during this period. [36] As the number of trained research professionals proliferated throughout the second half of the 20th-century, the techniques and methods used in marketing research became increasingly sophisticated.