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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Persol sunglasses Ray-Ban's Aviators. Luxottica's two main product offerings are sunglasses and prescription frames. The company operates in two sectors: manufacturing & wholesale distribution, and retail distribution. [36] The house brands include the following: [37] [4]
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
Ray-Ban introduced the Wayfarer sunglasses in 1952. Plastic eyeglasses mounted in popularity throughout the 1950s and into the 1960s, ultimately supplanting tortoiseshell as the most popular material for eyeglass frames. [citation needed] Buddy Holly iconisized the horn-rimmed style, with his upbeat pop culture rock and roll music.
[12] In 1936 Ray-Ban had been founded as a civilian division of Bausch & Lomb. This style of sunglasses is credited with being one of the first popularized styles of sunglasses to be developed. [16] In its military usage, the sunglasses replaced the outmoded flight goggles used previously, as they were lighter, thinner, and "more elegantly ...
Frames Direct sells over 250 brand name frames such as Ray-Ban and Oakley, [7] [10] which consumers can search for and purchase on their own at any time on the company's website. Consumers can purchase frames, prescription eyeglasses, prescription or plain sunglasses, and contact lens refills. [ 9 ]
Eyebuydirect was founded in 2005 by Roy Hessel, a former venture capitalist. [9] [10] The company launched Eyebuydirect.com in March 2006.[11]In 2007, Eyebuydirect added EyeTry, a "try-on" function, to its site. [9]
The Italian eyewear firm pulled Ray-Ban across all of the United States in order to re-engineer the product and markup Ray-Ban as a premium sunglasses brand, pushing for a global expansion afterwards; Luxottica additionally pushed Ray-Ban into far Eastern markets to diversify the brand's appeal beyond the Western World. [26]