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Scripts are used in natural-language understanding systems to organize a knowledge base in terms of the situations that the system should understand. The classic example of a script involves the typical sequence of events that occur when a person drinks in a restaurant: finding a seat, reading the menu, ordering drinks from the waitstaff...
Taking the communication perspective confers something like "communication literacy"—the ability to inscribe and read the complex process of communication in real-time. Among other things, CMM's concepts and models guide practitioners in helping clients become aware of the patterns of communication which make up aspects of the social world.
In the behaviorism approach to psychology, behavioral scripts are a sequence of expected behaviors for a given situation. [1] Scripts include default standards for the actors, props, setting, and sequence of events that are expected to occur in a particular situation. The classic script example involves an individual dining at a restaurant.
Script analysis at the individual level considers that "from the early transactions between mother, father and child, a life plan evolves. This is called the script...or unconscious life plan". [6] Script analysts work on the assumption that a person's behavior is partly programmed by the script, "the life plan set down in early life.
Affective resonance is considered to be the original basis for all human communication (before there were words, there was a smile and a nod). Also according to Tomkins, affects provide a sense of urgency to the less powerful drives. Thus, affects are powerful sources of motivation. In Tomkins' words, affects make good things better and bad ...
People may be able to see only the negative side of something, so that it becomes necessary to highlight the positive side. A positive criticism may also be a type of self-justification or self-defense. The term "positive criticism" is also used in the sense that the criticism is "well-meant" or "well-intentioned" ("I mean it in a positive way").
An emotion, elicited via emotive language, may form a prima facie reason for action, but further work is required before one can obtain a considered reason. [ 2 ] Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further ...
When communication is thorough, accurate, and timely, the organization tends to be vibrant and effective. [3] Communication is central to the entire management process for four primary reasons: Communication is a linking process of management. Communication is the primary means by which people obtain and exchange information.