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Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release.
Fenty Beauty revolutionized the cosmetics industry when it launched in 2017 with a wide range of shades. Many beauty brands offer a limited number of tones for darker skin, but Fenty set itself ...
The first 15,000 lip kits were produced by Seed Beauty and funded by Jenner at a cost of $250,000 from her modelling earnings. [3] The company was renamed Kylie Cosmetics in February 2016, and production was increased to 500,000 kits. [3] By the end of 2016, the company's total revenue was over $300 million. [3]
For the past seven years, Fenty Beauty by Rihanna has stood the test of time — a rarity among celebrity beauty brands. The musician launched Fenty Beauty in 2017 and, according to Vogue, it had ...
Black consumers spent $9.4 billion on beauty products with dollar, unit and household growth in 2023, making up 12.5% of total U.S. beauty spending, according to a 2024 Nielsen report.
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The launch of Fenty Beauty by Rihanna in 2017, with 40 foundation shades, revolutionized the industry in what has been dubbed the “Fenty effect,” and brands now compete to show greater skin ...
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