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2. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

3. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   This is within the Facebook Ads product, available to users and businesses alike. While posting an ad through the Facebook Ad Manager, an advertiser is provided with a set of characteristics that will define their target market. These traits include geographical location, gender, age, work, relationship status, and interests such as music. [2]

4. Facebook Ignores Research, Goes All-In With Targeted Ads - AOL

   www.aol.com/2013/03/26/are-targeted-ads-the...

   The company is making big strides with its mobile advertising strategy lately, but Facebook's ever-increasing targeted ads may not be all. Facebook is the darling of social media, but it's been a ...

5. Facebook - Wikipedia

   en.wikipedia.org/wiki/Facebook

   Facebook's revenue depends on targeted advertising, which involves analyzing user data to decide which ads to show each user. Facebook buys data from third parties, gathered from both online and offline sources, to supplement its own data on users. Facebook maintains that it does not share data used for targeted advertising with the advertisers ...

6. Ad industry forms group to create standards for targeted ads

   www.aol.com/news/ad-industry-forms-group-create...

   Addressable advertising, a strategy using data to target consumers based on their interests and demographics, has grown with technology from ad giants such as Alphabet Inc and Facebook Inc, but ...

7. Meta faces new limits on ad-targeting in Europe as nemesis ...

   www.aol.com/finance/meta-faces-limits-ad...

   Nonetheless, Facebook showed him ads targeting that attribute. The GDPR classifies personal data about sexuality as being sensitive, meaning it must be more tightly controlled.

8. Facebook Beacon - Wikipedia

   en.wikipedia.org/wiki/Facebook_Beacon

   Beacon formed part of Facebook's advertisement system that sent data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Beacon reported to Facebook on Facebook's members' activities on third-party sites that also participated with Beacon.

9. EU clamps down on Meta’s use of personal data for targeted ads

   www.aol.com/eu-clamps-down-meta-personal...

   Meta will soon be forced to seek European users’ consent before using their personal information to deliver those users targeted advertisements on Facebook and Instagram.