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A pen is a handheld device used to apply ink to a surface, usually paper, for writing or drawing. [1] Additional types of specialized pens are used in specific types of applications and environments such as in artwork, electronics, digital scanning and spaceflight, and computing.
Newell Custom Writing Instruments (formerly Sanford Business-to-Business, abbreviated Sanford B2B) [2] is an American manufacturing company of stationery products. It is a division of Newell Brands , producing writing implements , in its plant of Atlanta , Georgia .
In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
The current product line includes fountain pens, ballpoint pens, gel pens, and mechanical pencils. [13] The first Cross fountain pens were likely produced in 1930, but not again until the 1980s. Cross writing instruments are generally sold in the mid-range of the market, rather than the extreme luxury end.
Throughout the 1950s and 1960s, the Bic Cristal's writing tip and ergonomic design helped shift the worldwide market for pens from fountain pens to ballpoints. In 1959 Bich brought the pen to the American market: the Bic pen was soon selling at 29 cents (equivalent to $3.13 in 2024) with the slogan "writes first time, every time."
The "Eagle Pencil Company" was founded by Franconian immigrant Daniel Berolzheimer from Fürth [6] [7] in 1856 opening a pencil shop in New York City and a factory in Yonkers. In 1894 the company extended its business opening office, warehouse and showrooms in London. [8] Eagle Pencil Co. ad, c. 1900
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