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The campaign title is a play upon a notable past Gillette ad slogan "The Best a Man Can Get", which dates back to the 1980s. The Best Men Can Be is an attempt to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity. The campaign includes a three-year commitment by Gillette to make donations ...
The defensive posture it seems many men have taken in response to Gillette's "The Best Men Can Be" campaign is simply absurd. In the mirror, today's men can see different aspects of masculinity ...
In January 2019, Gillette began a new marketing campaign, "The Best Men Can Be", to mark the 30th anniversary of the "Best a Man Can Get" slogan. The campaign was introduced with a long-form commercial entitled "We Believe", and aims to promote positive values among men – condemning acts of bullying, sexism, sexual assault, and toxic masculinity.
The Best Men Can Be; The best part of waking up; The best things come to those who wait; ... Love in the Afternoon (advertising campaign) Love. It comes in all colors; M.
Men can do the same,” says Alex Robboy, a sex therapist in Philadelphia. Essentially, kegel exercises are a way of contracting the muscles of the pelvic floor, which give you greater control and ...
From ‘little silver spoon boy Donald Trump’ to ‘Kamala is for they/them’, Eric Garcia breaks down the most ostentatious ads from the final weeks of the US election
Kool-Aid — The same week Gillette launched its "The Best Men Can Be" campaign, which encouraged men to become better role models, this January 2019 PSA calls out the Kool-Aid Man and paints his longtime propensity to crash through walls as a bad influence of masculine behavior on both boys (Colin Jost's son plunges through another kid's play ...
Research shows men are more likely than women to avoid—or delay—necessary medical care, even when their symptoms disrupt their lives or become chronic. An online survey conducted by the ...