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Its labeling efforts contributed to an average annual growth in the sale of fair trade coffee in the U.S. reaching 79% in 1999. Then, throughout the early 2000s, major chains in the U.S. such as Starbucks and Wal-Mart begin selling fair trade products. Fair trade sales in the U.S. averaged an annual growth of 50% throughout the decade. [3]
Founded in 1998 by the Institute for Agricultural Trade Policy (IATP), [3] Fair Trade USA is an independent, nonprofit organization that sets standards, [4] certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment.
The Fairtrade Mark is an international independent consumer Mark which appears on products as a guarantee that producers and traders have met fair trade standards. The Fairtrade Mark is owned and protected by Fairtrade International, on behalf of its 25-member and associate member labeling initiatives and producer networks.
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Fair trade products meet standards like these. Despite positive attitudes toward ethical products such as fair trade commodities, consumers often are not willing to pay higher prices for fair trade coffee. The attitude-behavior gap can help explain why ethical and fair trade products take up less than 1% of the market.
Only Fair Trade USA (formerly "TransFair USA") licensees can use the Fair Trade Certified Mark on their products. The Fair Trade Certified Mark in the United States was introduced by TransFair USA on the American market in 1998. In 2012 a variation of the US Fair Trade certification mark was adopted with the benefit of being registered globally ...
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The term "worldshop" came into existence in the 1990s. In 1994, worldshops organised themselves under the auspices of NEWS, the Network of European Worldshops, who now falls under the World Fair Trade Organization. The Fairtrade label, which is used on fair trade products, has its roots in the 1980s worldshop movement.