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Matcha powder can be used straight for a hot or cold tea, mixed into lattes and smoothies (or even smoothie bowls), or added into baked goods and confections such as breads, muffins, doughnuts ...
This popular matcha powder is No.1 best-seller on Amazon with more than 90,000 customer ratings. One person called it , "The best matcha I ever had" while another commented , "The taste is amazing,."
Japan Centre, owner of Europe’s largest Japanese food hall, says sales of their own-brand matcha powder you can brew at home have increased by over 40 per cent in the last 12 months.
Matcha [a] (抹茶) / ˈ m æ tʃ ə, ˈ m ɑː tʃ ə / ⓘ [2] [3] is a finely ground powder of green tea specially processed from shade-grown tea leaves. [ 4 ] [ 5 ] [ 6 ] Shade growing gives matcha its characteristic bright green color and strong umami flavor.
The UK market is dominated by five brands - PG Tips (owned by Lipton Teas and Infusions), Tetley (owned by Tata Tea Limited), Typhoo (owned by the Indian conglomerate Apeejay Surrendra Group), Twinings (owned by Associated British Foods) and Yorkshire Tea (owned by Bettys and Taylors of Harrogate).
Ireland, as of 2016, was the second-biggest per capita consumer of tea in the world, after Turkey. [111] Local blends are the most popular in Ireland, including Irish breakfast tea, using Rwandan, Kenyan and Assam teas. The annual national average of tea consumption in Ireland is 2.7 kg to 4 kg per person.
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