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  2. Five whys - Wikipedia

    en.wikipedia.org/wiki/Five_whys

    Five whys (or 5 whys) is an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem. [1] The primary goal of the technique is to determine the root cause of a defect or problem by repeating the question "why?" five times, each time directing the current "why" to the answer of the ...

  3. Five Ws - Wikipedia

    en.wikipedia.org/wiki/Five_Ws

    According to Inoslav Bešker, Professor of Philology at the University of Split in Croatia, the 5 Ws are rooted in the seven questions used in ancient Greece to communicate stories clearly: [9] Although long attributed to Hermagoras of Temnos , [ 10 ] in 2010, it was established that Aristotle 's Nicomachean Ethics is in fact the source of the ...

  4. Four causes - Wikipedia

    en.wikipedia.org/wiki/Four_causes

    [5] [2] [4] In Physics II.3 and Metaphysics V.2, Aristotle holds that there are four kinds of answers to "why" questions: [2] [5] [6] Matter The material cause of a change or movement. This is the aspect of the change or movement that is determined by the material that composes the moving or changing things.

  5. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Smokey Bear is the icon of the U.S. Forest Service's long-running campaign against wildfires.. An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    [3]: 14 In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016. [4] And research estimates for 2019's online advertising spend put it at $125.2 billion in the United States, some $54.8 billion higher than the spend on television ($70.4 billion). [5]

  7. Reason (argument) - Wikipedia

    en.wikipedia.org/wiki/Reason_(argument)

    In the most general terms, a reason is a consideration in an argument which justifies or explains an action, a belief, an attitude, or a fact. [1] Normative reasons are what people appeal to when making arguments about what people should do or believe. For example, that a doctor's patient is grimacing is a reason to believe the patient is in pain.

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  9. Reason - Wikipedia

    en.wikipedia.org/wiki/Reason

    Reason is the capacity of consciously applying logic by drawing valid conclusions from new or existing information, with the aim of seeking the truth. [1] It is associated with such characteristically human activities as philosophy, religion, science, language, mathematics, and art, and is normally considered to be a distinguishing ability possessed by humans.