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OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. [ 1 ] [ 2 ] It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006.
Anthony Sullivan is a British producer and pitchman of media shopping in the United States, best known for his work in television commercials. He is the founder and CEO of Sullivan Productions, Inc. which produces commercial spots for brands such as OxiClean, Nutrisystem and Arm & Hammer.
Among their successful products are OxiClean, the George Foreman Grill, and the Sonicare Toothbrush. "'The power of the infomercial is twofold', Cesari said. 'One, you have a whole half-hour to tell the story of the product as opposed to 30 seconds or 60 seconds. The second aspect is it basically creates a subsidized advertising program.'" [2]
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"I used a little OxiClean and the power scrubber, put them out in sun to dry and they look like new! Has paid for itself in [its] first use by saving me a shoe purchase." A small-space savior
Throughout his career, he promoted a wide variety of products, including OxiClean, Orange Glo, Kaboom, Zorbeez, and Mighty Mendit. His promotions aired mainly on the Home Shopping Network through his company, Mays Promotions, Inc., although they have aired on other syndicated networks. Mays's infomercials were known for his catch phrase "Hi ...
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