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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
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Table lamp fixtures, standard lamp fixtures, and office task light luminaires. Balanced-arm lamp is a spot light with an adjustable arm such as anglepoise, RAMUN or Luxo L1. Gooseneck (fixture) Nightlight; Floor Lamp Torch lamp or torchières are floor lamps with an upward-facing shade. They provide general lighting to the rest of the room ...
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
Store features also help alleviate the trauma of clothes shopping, including faraway mirrors, quick-burning clothes (for those unsure about wearing it), and knock-out gas if a customer spends more than 30 seconds in the dressing room (a big, strong bodyguard will finish the shopping for the unconscious customer).
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