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Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. [1]
They persuaded the owners of the Maxwell House Hotel to serve their coffee, and they use the name of the hotel as their coffee brand. [1] They began using the slogan "good to the last drop" in 1917. [1] In 1928, Cheek sold the brand to Postum Co. for $42 million; it was subsequently purchased by General Foods. [1]
[9] After Good News ended, Morgan and Brice continued to perform on Maxwell House Coffee Time, a 30-minute program in which each had a 15-minute segment. [10] Ted Pearson and Warren Hull were the program's announcers. Ed Gardner was the director, and Meredith Willson was the musical director. [1] Producers included Bill Bacher. [11]
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The product line was introduced in the early 1970s as General Foods International Coffee, a brand owned by General Foods. [1] The first three flavors at launch were Café au lait (later renamed to Cafe Francais), Suisse Mocha, and Cafe Vienna.
The program was sponsored by Maxwell House coffee, and it aired on NBC Radio Thursday nights, 9 pm. The first show was broadcast on Thursday, June 15, 1933. [2] [3] Maxwell House Show Boat was inspired by the success of the Jerome Kern-Oscar Hammerstein II musical Show Boat, which was based on the novel of the same name by Edna Ferber. It ...
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The Maxwell House Haggadah is an English-Hebrew Passover Haggadah introduced by the Maxwell House company as a marketing promotion in 1932 and printed continuously since that time. With over 50 million copies in print, it is the best known and most popular Haggadah among American Jews, and is considered a cultural icon .
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