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Brian R. Niccol is an American businessman and the chairman and chief executive officer of Starbucks, a role which he started on September 9, 2024, replacing Laxman Narasimhan. He previously was chairman and CEO of Chipotle until August 31, 2024.
Ells opened a Chipotle themed taco store in Denver, Colorado near the University of Denver campus using $85,000 borrowed from his family and friends. [1] [9] [10] Ells served as CEO of the chain from 1993 until 2009, when he split co-CEO duties with Monty Moran. [11] Ells returned as sole CEO on December 12, 2016, upon Moran's retirement. [11]
Chipotle's new CEO, Brian Niccol, isn't shy about revealing the company's recent struggles are attributable to "discipline" issues. He's initiating several plans to improve the operational ...
Any way you slice it, Niccol was a great CEO at Chipotle. Under his tenure of fewer than seven years, the company saw its revenue more than double and its stock price gain 800%.
Chipotle's chief marketing officer, Mark Crumpacker, resigned from his position on Tuesday, the company said in a regulatory filing.
In 2018, when Chipotle was reeling from multiple food poisoning outbreaks that had sickened 1,100 people, the company called Taco Bell CEO Brian Niccol to turn things around. As Chipotle's chairman and CEO, Niccol beefed up marketing and product innovation, added a loyalty program and improved store operations.
By the time Niccol transitioned to his role as Chipotle’s CEO in 2018, the fast-casual chain was beleaguered by the fallout from an E. coli outbreak that hospitalized 20 customers. As if the ...
The former Chipotle CEO will step in to try to improve the company’s middling performance. In a wide-ranging interview with Fortune in May when he was still at Chipotle, Niccol touched on the ...