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  2. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    Retail designers pay close attention to the front of the store, which is known as the decompression zone. This is usually an open space in the entrance of the store to allow customers to adjust to their new environment. An open-plan floor design is effective in retail as it allows customers to see everything.

  3. Retail assortment strategies - Wikipedia

    en.wikipedia.org/wiki/Retail_assortment_strategies

    Assortment strategies are used by retailers in brick-and-mortar and ecommerce to decide on a daily basis how to allocate inventory to their stores as part of their merchandise planning processes. Such strategies are integral for retailers because they directly affect how their customers interact with their merchandise, and therefore, their brand.

  4. Oracle Retail Predictive Application Server - Wikipedia

    en.wikipedia.org/wiki/Oracle_Retail_Predictive...

    RPAS is the foundation for a significant number of applications [2] [3] that are part of the Oracle Retail solution footprint, such as Oracle Retail Demand Forecasting, Oracle Merchandise Financial Planning, Oracle Assortment Planning, Oracle Item Planning, Oracle Size Profile Optimization, Oracle Replenishment Optimization and Oracle Advanced ...

  5. Category management - Wikipedia

    en.wikipedia.org/wiki/Category_management

    Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products. These groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes).

  6. Visual merchandising - Wikipedia

    en.wikipedia.org/wiki/Visual_merchandising

    Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

  7. Merchandising - Wikipedia

    en.wikipedia.org/wiki/Merchandising

    In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting , physical presentation of products and displays, and the decisions about which products should be presented to which ...

  8. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Before designing a distribution system, the supplier needs to determine what distribution channel to achieve in broad terms. The approach to distributing products or services depends on a number of factors including the type of product, especially perishability; the market served; the geographic scope of operations and the firm's overall mission and vision.

  9. Product management - Wikipedia

    en.wikipedia.org/wiki/Product_management

    Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market .