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1960 DeSoto Adventurer. The DeSoto Adventurer is a full-sized automobile that was produced by DeSoto from 1956 through the 1960 model year. Introduced as a four-seat high-performance sports coupe concept car, [1] the Adventurer ended up being DeSoto's special, limited-production, high-performance model, similar to the more luxurious and exclusive "letter series" Chrysler 300 and Chrysler Saratoga.
At its height, DeSoto's more popular models included the Firesweep, Firedome and Fireflite. The DeSoto Adventurer, introduced for 1956 as a high-performance hard-top coupe (similar to Chrysler's 300), became a full-range model in 1960. In 1955, [6] along with all Chrysler models, DeSotos were redesigned with Virgil Exner's "Forward Look ...
The first year of the car’s production, 1957, was the best year for Firesweep sales. A decline in DeSoto quality and increasing market pressures led to the end of the Firesweep’s production at the end of the 1959 model year. During 1959 Firesweep cars carried only DeSoto external nameplates.
DeSoto Airstream (1935–1936) DeSoto Series S (1937–1942) (S-1 through S-10, except the Airstream and Airflow) DeSoto Custom (1946–1952) DeSoto Deluxe (1946–1952) DeSoto Diplomat (1946-1961) DeSoto Firedome (1952–1959) DeSoto Powermaster (1953–1954) DeSoto Fireflite (1955–1960) DeSoto Adventurer (1956–1960) DeSoto Firesweep (1957 ...
Despite the wide variety of models available, consumers shunned DeSoto automobiles as rumor circulated that Chrysler would phase out the marque. A padded dash was standard. [9] Firedome production ended at the end of the 1959 model year. For the 1960 model year DeSoto offered two models, the Fireflite and the Adventurer. For model year 1961, a ...
In 1957 the Fireflite was superseded by the Adventurer as the premium DeSoto model. Nevertheless, Fireflites continued to offer high-grade appointments in a full line of body styles. Also in 1957, a station wagon was added to the Fireflite's lineup. Back-up lights became standard. [2] In 1958, a new engine was added. [2] For 1959, the car was ...
The 300 convertible was now demoted to the Sport Series, and was the official pace car for the 1963 Indianapolis 500-Mile Race, and the car could be provided with exterior markings on commercially sold cars, where it was marketed as the 300 Pacesetter, an approach previously used on the 1956 DeSoto Fireflite Pacesetter. [35]
1958 Edsel, one of the greatest marketing failures in American automotive history 1954 Kaiser Darrin convertible 1959 DeSoto Firedome Sportsman 1958 Packard four-door sedan. Named after Henry Ford's son, Edsel Ford, the Edsel made its debut as a separate car division on September 4, 1957, for the 1958 model year.