Search results
Results from the WOW.Com Content Network
For premium support please call: 800-290-4726 more ways to reach us
Big business involves large-scale corporate-controlled financial or business activities. As a term, it describes activities that run from "huge transactions" to the more general "doing big things". In corporate jargon, the concept is commonly known as enterprise, or activities involving enterprise customers. [1] [2] [3]
Backgrounder: Describes the technical or business benefits of a certain vendor's offering; either a product, service, or methodology. This type of white paper is best used to supplement a product launch, argue a business case, or support a technical evaluation at the bottom of the sales funnel or the end of the customer journey. This is the ...
Recent examples are the 2008–2009 Chinese economic stimulus program, the 2008 European Union stimulus plan, and the American Recovery and Reinvestment Act of 2009. Megaprojects often raise capital based on expected returns—though projects often go overbudget and over time, and market conditions like commodity prices can change. [ 15 ]
Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .
A number of international agencies have also adopted this definition of impact. For example, UNICEF defines impact as "The longer term results of a program – technical, economic, socio-cultural, institutional, environmental or other – whether intended or unintended. The intended impact should correspond to the program goal."
In 2008 The Interpublic Group acquired a stake in Huge for close to $40 million. [6] [7] [8] In 2009, Huge was named the fastest-growing company across all marketing disciplines by Advertising Age. [4] In 2010, Pepsi announced it was working with Huge on the Pepsi Refresh project, using social media to fund public good projects. [9]
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.