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The Marlboro Man image continued into the 21st century in countries such as Germany, Poland and the Czech Republic. [34] It last appeared late 2012 in Indonesia, where such cigarette advertisements are still allowed in the country. [35] A year later, in May 2013, it had been officially replaced by Be Marlboro campaign. [36]
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William Leo Thourlby (January 22, 1924 – April 15, 2013) was an American actor, model and writer. He was known for his rugged, cowboy look when he appeared as the face of the Marlboro Man campaign in the 1950s. [1]
He was the Marlboro Man from 1968 until 1989. [2] He is also credited with being the most portrayed man in the world by some. [3] Philip Morris has used many cowboys for their ads but has declared that Winfield was "really the Marlboro man." [4] [5] As an adult, Winfield moved to Wyoming and began ranching.
Original Marlboro Man Robert 'Bob' Norris Dies at 90. For premium support please call: 800-290-4726 more ways to reach us
In 1976, Marlboro became the leading brand in the U.S.; Morris operated as the largest seller of tobacco in the U.S. and the second-largest in the world. In 2001, Kraft Foods launched an initial public offering (IPO) for 11.1% of the company that took in $8.7 billion, making it the second-largest IPO in American history at the time. [9]
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