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These letter assignments have been used for multiple purposes. Originally, they referred to the leading letters of telephone exchange names. In the mid-20th century United States, before the switch to All-Number Calling, telephone numbers had seven digits, including a two-digit prefix which was expressed in letters rather than digits, e.g.; KL5 ...
A vertical service code (VSC) is a sequence of digits and the signals star (*) and pound/hash (#) dialed on a telephone keypad or rotary dial to access certain telephone service features. [1]
The main advantages of phonewords over standard phone numbers include increased memorability and increased response rates to advertising. They are easier to remember than numeric phone numbers; thus, when businesses use them as a direct response tool in their advertising (radio, television, print, outdoor, etc.), their memorability tends to have a favorable effect on response rates.
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Local number portability allows an existing number to be moved to VoIP (or, in some countries, a mobile telephone) which can then be freely moved out of the original geographic location while keeping the directory listing and service area unchanged. A foreign exchange office (FXO) device plays the role of an analog phone.
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The Australian letter-to-number mapping was A=1, B=2, F=3, J=4, L=5, M=6, U=7, W=8, X=9, Y=0, so the phone number BX 3701 was in fact 29 3701. When Australia around 1960 changed to all-numeric telephone dials, a mnemonic to help people associate letters with numbers was the sentence, "All Big Fish Jump Like Mad Under Water eXcept Yabbies ."
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