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  2. Anthony Mora (public relations) - Wikipedia

    en.wikipedia.org/wiki/Anthony_Mora_(public...

    Mora is the author of two non-fiction books, including: The Alchemy of Success (motivational, management, leadership; 1997). [16] ISBN 978-0-935016-21-5; Spin to Win (advertising, marketing, investing; 2003)—Mora's "Zen of media relations," which offers essential truths about getting the media to pay attention to you and/or your company.

  3. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Facebook has developed targeting technology that allows advertisements to reach a specific audience. This is within the Facebook Ads product, available to users and businesses alike. While posting an ad through the Facebook Ad Manager, an advertiser is provided

  4. Brian Scudamore - Wikipedia

    en.wikipedia.org/wiki/Brian_Scudamore

    His second book, BYOB: Build Your Own Business, Be Your Own Boss, was published in 2022 and is a Wall Street Journal, USA Today and Amazon Bestseller. It shares two clear paths for starting a business, and is full of lessons learned from inspiring entrepreneurs, and tips and tricks for crafting your own vision for the future (and advice on how ...

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  6. Sheryl Sandberg - Wikipedia

    en.wikipedia.org/wiki/Sheryl_Sandberg

    ] Facebook's leadership had agreed to rely on advertising, "with the ads discreetly presented"; by 2010, Facebook became profitable. [11] According to Facebook, (as of 2012) she oversaw the firm's business operations including sales , marketing , business development , human resources , public policy , and communications .

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  8. Facebook - Wikipedia

    en.wikipedia.org/wiki/Facebook

    Facebook's revenue depends on targeted advertising, which involves analyzing user data to decide which ads to show each user. Facebook buys data from third parties, gathered from both online and offline sources, to supplement its own data on users.

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