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YouTube is a video-sharing website that makes it easy to watch online videos. Created in 2005, YouTube is now one of the most popular websites, with visitors watching around 6 billion hours of video every month. [17] The demographics of YouTube are: In the US, 82% of adult men and 80% of adult women report using YouTube. [18] [19] 45.8% of ...
Video categories on YouTube include music videos, video clips, news, short and feature films, songs, documentaries, movie trailers, teasers, TV spots, live streams, vlogs, and more. Most content is generated by individuals, including collaborations between "YouTubers" and corporate sponsors. Established media, news, and entertainment ...
Beginning in 2012, tweets linking to partnered websites would show, below the content of the tweet, expanded media: an excerpt of a linked news article or an embedded video. Twitter already had a way to see Instagram posts and YouTube videos, called "expanded tweets".
Online video platforms allow users to upload, share videos or live stream their own videos to the Internet. These can either be for the general public to watch, or particular users on a shared network. The most popular video hosting website is YouTube, 2 billion active until October 2020 and the most extensive catalog of online videos. [1]
In 2018, YouTube added a feature called Premiere which displays a notification to the user mentioning when the video will be available for the first time, like for a live stream but with a prerecorded video. When the scheduled time arrives, the video is aired as a live broadcast with a two-minute countdown.
Twitter Amplify is a video advertising product that Twitter launched for media companies and consumer brands in May 2013. [1] The product gives broadcasters the opportunity to publish real-time in-tweet video clips that are accompanied by pre-roll or post-roll advertisements . [ 2 ]
Popular examples include Promoted Tweets on Twitter, Sponsored Stories on Facebook, and TrueView Video Ads on YouTube. [ citation needed ] Open platforms are defined by the promotion of the same piece of branded content across multiple platforms ubiquitously, but through some variation of native ad formats.
By 2012, the CMU business editor had characterized YouTube as "a free-to-use... promotional platform for the music labels", [139] and in 2013 the videos of the 2.5% of artists categorized as "mega", "mainstream" and "mid-sized" received 90.3% of the relevant views on YouTube and Vevo. [140]