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The brand's final owner was Mondelēz International, which merged the brand with Maynards to create Maynards Bassetts in 2016. The company's best-known sweets, the Liquorice Allsorts, were created by accident in 1899 and in 1926 the Bertie Bassett mascot was created; Bertie continues to represent the product today.
Maynards Bassetts is a UK brand of confectionery owned by Mondelez International, introduced in 2016. [1] The brand was created to merge its existing Maynards and Bassett's brands, which the company came to own following its purchase of Cadbury in 2010.
The Bassett's company mascot is Bertie Bassett, a figure made up of liquorice allsorts, which has become a part of British popular culture. The character's origins lie with advertising copywriter Frank Regan, who used the sweets and some pipe-cleaners to construct what was the original version of Bertie. [ 2 ]
Maynards was a British confectionery manufacturer best known for manufacturing wine gums. It was acquired by Cadbury in the 1990s, which in turn was acquired by Mondelez International (originally Kraft Foods ) in 2010.
Common brands include Maynards, Bassett's, Haribo and Lion. The gums usually come in five shapes: kidney, crown, rhombus, circle and oblong, and are usually labelled with the name of a wine; for example, Maynards use port, sherry, champagne, burgundy and claret. Other manufacturers may prefer different names such as rioja, merlot or rum. [1]
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In 1995 the company joined forces with Cadbury Trebor Bassett brand Maynard's to market the sweet across the country. [1] At the time the sweet was re-branded under the Maynard's banner, the black Midget Gems were changed from liquorice flavour to blackcurrant, but only in the bagged product – those sold loose, from jars and boxes, remain ...
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