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At the beginning of the 1992–93 NHL season, Upper Deck made Patrick Roy a spokesperson. Roy was a hockey card collector, with more than 150,000 cards. An ad campaign was launched and it had an adverse effect on Patrick Roy's season. Upper Deck had a slogan called "Trade Roy", and it was posted on billboards throughout the city of Montreal. [13]
The E1 series was the first revenue-earning shinkansen to feature 3+3 abreast seating in standard class for increased seating capacity. The upper deck saloons of non-reserved cars 1 to 4 were arranged 3+3 with no individual armrests, and did not recline.
Prior to the lockout, Upper Deck, Pacific, Topps and In The Game Trading Cards were all licensed by the NHL and NHLPA to produce trading cards featuring NHL players and logos. After the lockout, Upper Deck emerged with an exclusive contract from both parties. [2] Upper Deck paid $25 million over 5 years for this deal with the NHLPA. [3]
As with the earlier E1 series, the upper deck saloons of non-reserved cars 1 to 3 were arranged 3+3 with no individual armrests, and did not recline. The lower decks of these cars, and the reserved-seating saloons in cars 4 to 8 had regular 2+3 seating. The green car saloons on the upper decks of cars 7 to 8 had 2+2 seating. The trains had a ...
Flair Marvel [note 3] (Upper Deck, 2019) Marvel Premier (Upper Deck, 2019) [11] Marvel Studios: The First 10 Years (Topps) Marvel Universe Series 1–3 (Impel, 1990–92) Mickey Mouse: 90 Years (Panini) [12] Plasm Zero Issue (The River Group, 1993) The Punisher Season 1 (Upper Deck, 2020) [13] Red Sonja (Breygent Marketing, 2011) The Sandman ...
The first and only set of Gridiron was released to both the hobby market and in general retail channels. As was standard for most CCGs of the era, the game came in 60-card starter decks, featuring a rulebook and a football field playmat with quick-start rules, and 12-card booster packs.
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In 2006, Upper Deck acquired the rights to the O-Pee-Chee brand to revive it with new trading card products. Upper Deck's initial O-Pee-Chee Hockey product was released during the 2006-07 season, and has continuously produced licensed hockey cards under various brands, including O-Pee-Chee, to this day, though not strictly for the Canadian market.
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