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A boycott on Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [2][3] On April 1 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bud Light sales are still lacking flavor. Anheuser-Busch InBev's Bud Light volumes crashed 28.1% year over year for the week ending Aug. 13, according to new data from Circana and Evercore ISI on ...
It’s hardly a blip. A quick look at the Anheuser-Busch stock chart shows the company at its one-year high of $66.57 on April 3, 2023. By April 12, the price dropped to $63.38. However, the ...
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, [2][3] is a Belgian-Brazilian multinational drink and brewing company based in Leuven, Belgium [4][5][6] and is the largest brewer in the world. [7] In 2023, the company was ranked 72nd in the Forbes Global 2000. [8] Additionally, AB InBev has a global functional management office in New ...
Anheuser-Busch brands. Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. [1] The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired ...
For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Meanwhile, Modelo maintains its top ...
"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...