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  2. Call logging - Wikipedia

    en.wikipedia.org/wiki/Call_logging

    The call logging trial proved successful and while it was initially designed to gather phone call data and cost of billing details specific to the customers' call's, a hidden benefit emerged such that local management were also able to see a pattern of the types of calls being generated, i.e. calls to and from certain businesses in addition to ...

  3. Call-tracking software - Wikipedia

    en.wikipedia.org/wiki/Call-tracking_software

    Call tracking software records information about incoming telephone calls and, in some regions, records the calls themselves.Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct ...

  4. Call detail record - Wikipedia

    en.wikipedia.org/wiki/Call_detail_record

    A call detail record (CDR) is a data record produced by a telephone exchange or other telecommunications equipment that documents the details of a telephone call or other telecommunications transactions (e.g., text message) that passes through that facility or device. The record contains various attributes of the call, such as time, duration ...

  5. XRD - Wikipedia

    en.wikipedia.org/wiki/XRD

    XRD may refer to: X-ray diffraction , used to study the structure, composition, and physical properties of materials Extensible Resource Descriptor , an XML format for discovery of metadata about a web resource

  6. Chat log - Wikipedia

    en.wikipedia.org/wiki/Chat_log

    A chat log is an archive of transcripts from online chat and instant messaging conversations. Many chat or IM applications allow for the client-side archiving of online chat conversations, while a subset of chat or IM clients (i.e., Google Talk and Yahoo! Messenger 11 Beta) allow for

  7. Customer data platform - Wikipedia

    en.wikipedia.org/wiki/Customer_data_platform

    It was meant to describe a marketing software that could build a single customer view (a collection of all of a customer's data and events into one file). These databases were originally used to power some other type of software, such as a marketing automation suite, a personalization engine, or a campaign management tool.

  8. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

  9. Voice-based marketing automation - Wikipedia

    en.wikipedia.org/wiki/Voice-based_marketing...

    Voice-based marketing automation platforms have emerged as an integrated solution in response to both the growth in mobile users, [3] and mobile advertising. [4] It is estimated that mobile search will generate 73 billion calls to businesses (up from 30 billion in 2013) and businesses are placing more value on phone calls as a lead source, as is evident from the estimated $64.6 billion spent ...

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    related to: what does xrd stand for in chat text call log template for marketing tracking spreadsheet